Blogs

For decades, building a successful e-commerce business required deep pockets, technical expertise, and access to specialized talent. Large enterprises dominated the landscape with massive marketing budgets, advanced analytics, and sophisticated logistics networks.

Over 60% of online traffic comes from mobile devices. While a mobile browser version works really well for many marketplaces, for some—especially those with strong peer-to-peer and social network dynamics—a mobile marketplace app can make a big difference in user engagement.

The way users interact with online marketplaces is undergoing a fundamental shift. Traditional text-based search and static product listings are no longer enough to meet rising expectations for speed, accuracy, and personalization.

Artificial Intelligence (AI) is transforming supply chain and logistics from a reactive, manual, and siloed function into a proactive, automated, and interconnected ecosystem.

Scaling a marketplace is fundamentally different from scaling a SaaS or eCommerce product. Platforms like Sharetribe make this journey more achievable by providing the flexibility needed to validate, iterate, and scale two-sided ecosystems without heavy upfront engineering.

GoGallivanting is a UK-based startup platform revolutionizing motorhome and campervan rentals. Launched by owners, it’s a purpose-driven marketplace designed to connect adventure-seekers with trusted vehicle owners across the country.