Maskinmarkedet was founded with a clear mission: to bring efficiency, transparency, and modern technology to the construction equipment rental market. The industry has long struggled with outdated manual processes, fragmented access to equipment, and limited price transparency—making it difficult for contractors to find the right machines when they need them most.
Recognizing this gap, the team behind Maskinmarkedet set out to transform the way construction equipment is rented. Their platform was born from firsthand experience with the inefficiencies that many rental companies and contractors face daily. Equipment providers were still relying heavily on phone calls, spreadsheets, and paperwork—leading to operational delays and missed opportunities. At the same time, contractors had no easy way to compare availability and pricing across different providers, resulting in wasted time and frustration.
Maskinmarkedet addresses these challenges head-on by offering a streamlined digital platform that connects equipment suppliers with contractors in a simple, fast, and transparent way. It serves as a centralized marketplace where rental companies can list and manage their fleet, while customers can search, compare, and book the machinery they need in real time.
The platform’s core value lies in minimizing idle time for equipment and maximizing accessibility for contractors. By reducing administrative burdens and increasing fleet utilization, Maskinmarkedet creates measurable value for both suppliers and renters.
Their commitment is to build a more connected and data-driven rental ecosystem—empowering businesses to make smarter decisions, reduce costs, and save time. As Maskinmarkedet continues to grow, their ambition remains the same: to make the process of renting construction equipment easier, smarter, and more efficient for everyone involved.
Building a Smarter Rental Experience: Aykan’s Feature Rollout and Key Challenges Solved
1. Custom Dashboard Implementation
The Custom Dashboard feature is designed to provide a tailored, at-a-glance overview for each user, whether they are a rental provider, customer, or admin. Providers can easily track essential information such as upcoming bookings, equipment availability, payments, and pending actions. Admins benefit from platform-wide insights, including data on booking volume, revenue trends, and system alerts. This dynamic, role-based dashboard is fully customizable, allowing each user to prioritize the information that matters most to their specific needs. The modular design makes it easy for users to rearrange or hide widgets to enhance productivity and workflow efficiency.
2. Booking on Behalf of Customers
In the construction equipment rental industry, some clients prefer personal assistance when making bookings, especially for recurring rentals or projects with complex requirements. The Booking on Behalf of Customer feature allows rental companies to act on behalf of their clients, facilitating a smoother and more streamlined process. This feature is particularly beneficial for sales agents or customer support teams, as it allows them to select and book machines, schedule delivery, apply relevant discounts, and send invoices directly to the customer, all within the platform. This capability bridges the gap between digital and offline service models, making it easier for clients who are not tech-savvy or those who require a more personalized approach.
3. Live Notification Alerts
The Live Notification Alerts feature keeps both customers and providers informed about critical updates throughout the booking process. These real-time notifications are sent via email, SMS, or in-app messages, ensuring no important event goes unnoticed. Customers are alerted when their booking is confirmed, when equipment is ready for delivery, when messages are received, or when their rental period is about to end. Providers also benefit from immediate alerts for new bookings, cancellations, inquiries, or overdue returns, enabling quicker response times and more effective management of operations. This ensures a proactive, well-informed approach to every booking, enhancing customer satisfaction and operational efficiency.
4. Invoice Creation with Option for Additional Pricing
The Invoice Creation feature enhances financial transparency and flexibility by allowing providers to generate invoices that include additional charges for extra usage, delivery, late fees, or any unforeseen circumstances. Providers can specify various charges such as extended rental hours, fuel usage, transportation fees, or even penalties for damaged equipment. This flexibility ensures that both parties are clear on the final billing amount, reducing confusion and disputes. The system also allows providers to customize tax calculations, making it easier to adhere to local and international tax regulations. Invoices can be generated automatically at the end of each rental and sent directly to customers, simplifying administrative work.
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5. Discount Feature
The Discount Feature is a valuable tool for rental companies looking to offer promotions or loyalty rewards to their clients. Providers can easily apply percentage-based or fixed-amount discounts during the booking process. This feature is highly flexible, enabling businesses to create custom discount schemes based on project size, long-term rentals, or frequent clients. It can also be used for seasonal promotions or special offers aimed at attracting new customers. This gives providers a competitive edge in the marketplace by enabling them to offer attractive pricing options while also rewarding loyal clients.
6. Booking Cart Implementation
The Booking Cart is a convenient tool that simplifies the booking process for customers, particularly those who require multiple items for larger projects. It functions similarly to an online shopping cart, where customers can add several machines or services to their booking before completing the transaction. This makes it easy for customers to compare different equipment options, check availability, and view the total cost, including delivery fees, before confirming their booking. The cart feature is especially useful for construction projects that involve multiple types of machinery over an extended period. By streamlining the checkout process, the booking cart saves time for customers and increases the likelihood of repeat business.
7. Multi-Language Support
The Multi-Language Support feature ensures that Maskinmarkedet is accessible to a broader audience by offering the platform in multiple languages. This functionality is essential for attracting international clients or working in regions where users may not speak the platform’s default language. Whether it’s a contractor from abroad or a non-Danish speaker, this feature allows users to interact with the platform in their preferred language, reducing barriers to entry and improving the overall experience. The platform supports languages like Danish and English and is designed to be easily expandable to include additional languages in the future, making it a truly global solution.
8. Project Section Implementation
The Project Section is a dedicated module designed for users who need to manage complex, long-term projects involving multiple rentals. This feature allows customers and providers to organize all related bookings, documents, communication, and timelines under a single project. By centralizing project details, users can easily track equipment schedules, monitor project milestones, and ensure everything is running smoothly. This is especially useful for large-scale construction projects where multiple pieces of equipment are required at different stages. The ability to keep everything organized in one place makes managing big projects more efficient and less prone to errors.
9. Invite Customer Option
The Invite Customer Option is an excellent way for rental providers to onboard existing clients onto the Maskinmarkedet platform. This feature allows providers to send out personalized invitations to their customers, inviting them to sign up and access the platform for future rentals. The invitation comes with a custom sign-up link and, in some cases, a first-time discount or promotional offer to incentivize registration. By inviting customers to join, providers can streamline future transactions, keep their client base within the platform, and build long-term relationships in a secure, digital environment.
10. Private Listings for Own Customers
The Private Listings feature offers an added layer of exclusivity for providers who wish to create custom, invitation-only offers for their VIP or loyal customers. By hiding certain listings from public search and making them accessible only to invited clients, providers can offer special pricing, reserved inventory, or exclusive machines. This feature fosters deeper relationships with key customers by providing them with tailored services that are not available to the general public, helping to build trust and loyalty. It’s an ideal tool for businesses that want to maintain a selective inventory or offer unique deals to their most valued clients.
11. Sales Overview Page with Chart
The Sales Overview Page with Chart empowers providers to make data-driven decisions by offering an interactive, visual representation of key sales metrics. This feature displays booking trends, revenue breakdowns, top-performing equipment, and customer demographics in the form of charts and graphs. Users can filter and customize views by specific timeframes (daily, weekly, or monthly) or machine types, enabling a more detailed analysis of their sales performance. This feature helps providers identify opportunities for growth, assess performance, and optimize their fleet for maximum utilization, making it a powerful tool for strategic planning.
12. Payment After Booking Completion
The Payment After Booking Completion feature offers greater flexibility to trusted clients by allowing them to pay after the equipment rental is complete. This feature is particularly advantageous for B2B relationships, where clients may have established credit terms or prefer to pay after receiving the equipment and completing the work. It fosters trust between providers and clients, particularly for long-term business relationships, by accommodating different payment models. Automated payment reminders are sent to clients when the due date approaches, ensuring providers receive timely payments without the need for manual follow-ups.
13. Report User Feature
To ensure a safe and professional environment, the Report User feature allows users to flag inappropriate or suspicious behavior. Whether it’s a dispute, harassment, or a violation of platform rules, users can quickly report incidents to the platform administrators for review. The system ensures that every report is investigated promptly, and actions are taken to protect the integrity of the platform. This feature not only helps maintain a high standard of professionalism but also enhances trust and safety across the marketplace.
14. Custom Company Profile with Search Option
The Custom Company Profile feature gives rental providers the ability to create a branded, searchable profile that can be discovered by potential clients. This profile can include company details such as descriptions, service areas, certifications, and contact information. Additionally, it allows providers to showcase their specific equipment offerings and any specialized services they provide. Customers can easily search for rental providers based on location, equipment type, or other filters, making it easier to find the right match for their project. This searchability increases visibility and helps rental companies connect with new clients more efficiently.
Conclusion
Aykan’s strategic feature rollout marks a significant step forward for Maskinmarkedet’s mission to digitalize the rental industry. These innovations address the nuanced challenges faced by equipment providers and contractors alike—helping them operate with greater clarity, efficiency, and control.
With this foundation in place, the platform is now better equipped than ever to support growth, enhance user satisfaction, and lead the way in transforming the construction equipment rental landscape.
