Large and mid-sized educational institutes aiming to grow in stature face a number of challenges when it comes to their sales and marketing processes. Especially during large-scale marketing campaigns, tracking progress can get arduous, and communication between internal teams is not streamlined. This leads to internal confusion and diminishes the overall potential of the campaign.
The executives at these institutes were looking for an online database where the many teams could coexist, share and update their progress on the go, and fine-tune their campaign operations on the whole.
Aykan mapped out the following steps to provide our clients with the appropriate CRM solutions.
An in-depth audit and survey were conducted to understand current client needs. This included the client’s existing processes, the kind of analytics they were looking for, as well as the tasks that were excessively time-consuming.
The Aykan team carried out exhaustive research about the current CRM tools that were in play across the nation and the globe and weighed the pros and cons of each.
After completing due diligence, Aykan’s experienced teams of software developers, in tandem with web designers, came up with an elaborate and practical CRM platform that was primed to meet the client’s needs.